Email Lists

Of all the marketing channels available today, the fastest growing is email.

E-mail marketing is fast, simple and highly targeted but the effectiveness of any campaign is only as good as the list you use. Haymarket Direct, as B2B specialists for over a decade, now brings its experience to this medium.

We offer a unique and constantly updated e-mail database sourced from the circulation of over 20 market-leading business magazines and the users of award-winning web portals such as Brand Republic.

The Service

Haymarket Direct will provide guidance on every aspect of your e-mail campaign. Not only will we broadcast your email but we will offer you access to a unique reporting suite so you can track and monitor your campaign on a number of different levels ranging from opening and click-through rates to detailed tracking of website hits.

Click on the images below to see sample pages of our reporting suite

Additional Email Services*

• Full HTML Creation

  Have an idea but need an HTML designer to help implement it? Ask Haymarket’s email design team to bring your idea to life. You will fill out a creative brief and supply us with text and images (or direct us to images on your website) and we will do the rest. Prices will differ upon application, just ask us for a quote and we will get back to you with more information.

• Advanced Testing

  Do you have a couple of ideas and want to see what works best with your audience? Let our sophisticated reporting suite help you out. We will send two versions of your email to 5% of your ordered data. After viewing the detailed reporting statistics we will broadcast the remainder of the data to whatever test was most successful. (Please note: advanced testing for click rates works best on orders over 5,000 records).

• Code Cleaning

  Emails can be designed in different formats, and some formats, like HTML code, have a better chance of being delivered and received. If your email creative is supplied in a format that could use a clean-up, let our team give it a shine by converting it into suitable HTML for you–and it could improve your delivery results.

• Advanced Personalisation

  We will happily add salutations in your email free of charge, but should you require more sophisticated personalisation embedded in the email then let us help you get it right! We can add anything from company names to job functions in the subject line or body of the email.

• Tagging

  If you want your readers to click onto your email links and arrive in pre-populated fields, we will make this possible by tagging the data. This will help with the data capture in your campaign. (Please note that you will be responsible for creating and maintaining your own landing page).

• Animation

  Want some moving/flashing images in your email and need some help creating it? If you provide the images, our technical team can add some animation to your email to really make it come alive.

• Image Hosting

  If your email contains images or attachments that you wish for us to host (thus making your email smaller and more likely to be delivered to recipients), we would be happy to host your images for £25 each.

• Design Upgrade

  Have an email that you would like jazzed up? Make link buttons more attractive? Add a border? Improve the images/layout? Let us know your vision and we will do our best to make it happen.

*Price on application

Haymarket
E-Lists

Over 100,000 names available